هدف پژوهش حاضر، بررسی عوامل مؤثر بر مدیریت مصرف انرژی صاحبان اقامتگاههای گردشگری است. براین اساس، مدل جامعهشناختی تحلیل رفتار حامی محیط زیست به عنوان چارچوب نظری انتخاب شد. مطالعهی حاضر در بین صاحبان اقامتگاههای گردشگری شهرهای نور، محمودآباد و بابلسر استان مازندران در سال 1392 و با استفاده از روش پیمایش انجام شده است. برای تعیین نمونه، از شیوهی نمونهگیری تصادفی ساده استفاده شده است و از 2793 اقامتگاه 121 نفر بهعنوان نمونه بررسی شدند. ابزار این پژوهش پرسشنامه بوده و برای سنجش اعتبار و روایی سؤالها، بهترتیب از اعتبار صوری و ضریب آلفای کرونباخ استفاده شده است. نتایج پژوهش حاضر، گویای آن است که از بین متغیرهای مدل جامعهشناختی، نگرش نسبت به مصرف انرژی و ادراک نسبت به مصرف انرژی بر مدیریت مصرف انرژی تأثیر مستقیم دارند و دانش مصرف انرژی دارای تأثیر غیر مستقیم بر مدیریت مصرف انرژی است. همچنین، امکانات و شرایط برای مدیریت مصرف انرژی بر مدیرت مصرف انرژی تأثیر ندارد.
Tourism &Management of Energy Consumption (Case Study: Tourist Resorts of Mazandaran Province)
Introduction It should be considered that tourism in addition to having various positive economic consequences can also have devastating social consequences such as overuse of energy resources, increase in congestion and traffic, security shrinking, increase in waste production and loss of animal and plant habitats. Among destructive outcomes of tourism, the energy consumption transformed to discussed and key matter because of existence of global limitations of energy resources. So that problem of energy has been proposed as Pervasive theme in today societies. Given the importance of consumption in modern times, also pivotal role of human in consumption and influencing of different factors on this concept and on the more accurate word, consumable behavior of human and the lack of empirical work in this area, the purpose of research is studying of influencing factors on the management of energy consumption’ owners of tourist resorts. In fact, major question of research is what factors are influence on the management of energy consumption’ owners of tourist resorts?
Materials and Methods In this research to analyze the factors influencing on the management of energy consumption’ owners of tourist resorts, it used sociological model of pro-environmental behavior. With this model, it considered difference of behavior, attitude, understanding, and especial knowledge in the energy consumption area. The method was survey and questionnaires were used to collect the data. A total of 121 tourist residence owners in the cities of Noor, Mahmudabad and Babolsar in Mazandaran province were selected by simple random sampling. Field studies show that the major motivation’ tourists to travel into these areas is exploitation of natural components for this reason it called ecotourism. Therefore, selecting of these cities is because of the natural areas that it has doubled importance of to preserve these resources. Reliability of questions assessed using cronbach ‘s Alpha Coefficient.
Discussion and Results Results showed that understanding of energy consumption has greatest importance and in contrast attitude towards energy consumption has lowest importance to owners oftouristresorts. Results showed that only knowledge of energy consumption among other variables has relationship with management of energy consumption. Also these variables explained about 36% of changes of management of energy consumption.
Conclusion With regards to high knowledge of energy consumption’ owners of tourist resorts and while it expects that knowledge of energy consumption influences on management of energy consumption, and these two variables are linked, based on the results, such expectation is not meet. Now, the question is that why is there no relation between these two variables? It should consider that when word of knowledge comes, we should know that knowledge wasn’t a unity and coherent category and it has various states and types. In relation with policy making and programming suggests that despite not relationship between knowledge of energy consumption and management of energy consumption among owners of tourist resorts, applied educations has important role in their behavior to manage energy consumption. It means that whatever people being great familiar with various dimensions of management of energy consumption, they will have great engaging behavior toward management of energy consumption. This suggests that tourism organization can change behavior’ owners of tourist resorts to efficiency consumption with keeping its previous approach and through applied education of management of energy consumption. Also it suggests for future researches, it measures effect of external factors on management of energy consumption’ owners of tourist resorts with more accurately and more variables.
کلیدواژه ها [English]
management of energy consumption, model of pro-environmental behavior, tourist residence owners, survey, Mazandaran province