گردشگری گستردهترین فعالیت خدماتی است و به طور مسلم در آینده با سرعتی بیش از گذشته و امروز توسعه خواهد یافت. مجموعهی عباسآباد بهشهر به عنوان یکی از مهمترین اماکن گردشگری استان مازندران علیرغم قابلیتهای تاریخی و اکوتوریستی بسیار بالا نتوانسته است هماهنگ با رشد صنعت گردشگری جایگاه مناسبی را در جذب گردشگران ملی و بینالمللی در کشور به دست آورد. مقالهی حاضر با استفاده از روش توصیفی-تحلیلی و با هدف شناخت و آگاهی از مطلوبیت عناصر گردشگری در مجموعهی عباسآباد بهشهر تهیه شده است. به گونهای که ضمن شناخت ویژگیهای جامعهی آماری، میزان رضایت آنان از امکانات و خدمات گردشگری منطقهی مورد مطالعه، ارزیابی شده و پیشنهادهایی برای استفادهی بهینه از قابلیتها و امکانات موجود گردشگری ارائه گردیده است. جامعهی آماری این پژوهش، همهی شهروندان ساکن شهر بهشهر بودهاند که با استفاده از روش نمونهگیری تصادفی ساده و بهکارگیری فرمول کوکران تعداد 378 نمونه مورد پرسشگری مستقیم قرار گرفتهاند. پس از جمعآوری اطلاعات میدانی از طریق ابزار پرسشنامه، روابط بین متغیرهای پژوهش از طریق آمارههای توصیفی (جدول فراوانی، نمودار و ...) و استنباطی (آزمون T-Test) ؛ در قالب نرمافزار SPSS مورد بررسی قرار گرفته است. آنالیز انجام گرفته از طریق آزمون T تکدامنهای نشان داده است که بیشترین مطلوبیت این مجموعه از نظر جامعهی آماری (با 5/41درصد پاسخها) مربوط به «جاذبههای طبیعی» و کمترین مطلوبیت نیز مربوط به «امکانات اقامتی» آن با 5/26درصد فراوانی بوده است.
An Analysis of Citizens’ Attitude toward Tourism Efficiency (Utility) Factors in Abbasabad Tourism Complex of the City of Behshahr
Extended Abstract The complex of Abbasabad in Behshahr is one of the most visited places by tourists in the province ofMazandaran. It could not however obtain a suitable place in attracting national and international tourists. The present article is prepared using the descriptive-analytical method with the aim of recognizing and knowing the desirability of tourism elements in Abbasabad complex in Behshahr. The statistical populatin of this research are residents of Behshahr. The performed analyze through the single domain T test indicates that the most desirability of this complex from the viewpoint of statistical universe (with 41.5 percent of responds) is related to “natural attractions” and the least desirability is also related to “the residential facilities” with 26.5 percent frequency. Introduction Tourism in patterns of triple spaces moves into the process of globalization toward forming a small village of tourism and is like a common market that all countries enjoy and profit it proportionate with their efforts. (Heljvak). The tourism circle consists of three main elements of tourism attractions (natural, human), facilities and tourism safety and preparing the suitable conditions from the viewpoint of residential and recreational facilities together with preparing the tourist’s security is complementary of tourism attractions and the four elements of government, environment, tourism and the host society must be considered in the optimum quality of tourism and its improvement until the tourist’s satisfaction will be obtained within the appropriate action of these four elements. Nowadays tourism becomes one of the greatest factors and levers of social-economical changes of human history. In this regard the countries can attract more tourists and enjoy its multi-dimensional positive effects that have exact plans and programs such as considering the method of locating and space organizing, the type of required facilities for tourists, availability of residential, recreational, health and service centers and presenting them with high quality and give tourists satisfaction and in addition to generating revenue cause to advertisement in tourism society and its development. Mazandaran Province has a particular place in the history of tourism development in Iran and has passed a specific procedure. Meanwhile, Abbas Abad, regarding its frequent advantages in the case of climatic diversity, natural attractions, ancient history and civilization, ancient and religious, architectural, cultural and geographical works and its relatively close distance with the communicational axis of East of Mazandaran to Tehran and also being in the pilgrimage way of Mashhad, has the capability to place in the priority of tourism development programs, and enjoy its positive effects to increase its power and economical, social, cultural and environmental dehiscence. But unfortunately it is weak in the part of infrastructures such as presenting the residential and recreational facilities and services and social safety which are the most important tourism factors in satisfying the tourists and encourage them to visit a place again. In this research it is tried to recognize the elements which cause this tourism site, with all of these gifts and qualities which are granted by God, be deprived of economical development and improvement of tourism industry, attracting internal, local and international tourism, and find solutions for obviation of this situation and mobility of tourism industry and thriving the economy which depends on it in this region. Materials and methods The current article is prepared using the descriptive-analytical method with the aim of recognizing and knowing the desirability of tourism elements in the complex of Abbas Abad in Behshahr. The statistical universe of this research was all the citizens who reside in Behshahr which were chosen through the simple random sampling method and 387 samples were questioned directly using the Cochran’s formula. After gathering the field data and information through questionnaire tool, the relations between the research variables are studied by descriptive statistics (frequency tables, diagram and …) and inferential statistics (T-test); in the form of SPSS software. Discussion and Results The performed analysis of evaluating the responders about the condition of effective variables on the current desirability of Abbas Abad Complex in Behshahr through single-dimensional T-test indicates that the most desirability of this complex from the statistical universe’s viewpoint (with 41.5 percent of responds) is related to “natural attractions” and the least desirability is also related to “the residential facilities” with 26.5 percent frequency. Conclusions Presence in tourism recreational complex ofAbbas Abad to perform tourism programs needs a set of potentials. That a part of them is related to the inherent properties of this complex such as beauty and historical natural view and in the next step there are existence and availability of some infrastructures such as enough residential installations, transportation networks, parking, security services, human made roads, recreational installations and … . In this regard the desirability condition of tourism elements is evaluated from the viewpoint of citizens in tourism recreational complex of Abbas Abad in Behshahr. The results indicate that residents of Behshahr believe that the desirability of natural elements are more effective among the natural and human elements which affect their motives to use the recreational and tourism spaces of this complex and also evaluate the human made elements completely unsuitable. The obtained results in this research are partly conform to the results of some researches such as Mr. Madhooshi and Mr. Naserpour researches (1382) that present the lack of infrastructural facilities and tourism services as one of the effective obstacles in development of tourism in Lorestan Province and are also conform to the studies of Sadr Mousavi and DakhiliKahnamoiee (1384) that believe lack of required facilities to attract tourists is one of the main obstacles in development of tourism in East Azerbayjan Province.
کلیدواژه ها [English]
Tourism, Abbasabad of Behshahr, Facilities and services, Desirability analysis