Measuring the importance and performance of integrated tourism management indicators on the coast of Sorkhrud city

Document Type : Research Paper

Authors

1 Associate Professor of Geomorphology, Islamic Azad University, Noor Branch, Noor, Iran

2 PhD student, Geography and Urban Planning, Islamic Azad University, Noor Branch

3 Assistant Professor and Faculty Member of Islamic Azad University, Noor Branch

Abstract

The which was distributed among a random sample of 364 statistical population based on Morgan's formula. To analyze the data from the Kolmogorov-Smirnov test (to measure the normality of data distribution), the multivariate linear regression test (to rank the research indicators in terms of four stakeholders) and the TB test with two pairs of T-valves have been used.
The results of the distribution and completion of the questionnaire among the stakeholders and the importance of performance analysis - the performance of research indicators showed that the value of the mean and the performance of all indicators of integrated tourism management are negative values, in the sense that The current performance of these indicators in relation to the coastal tourism of Sorkhroud city is not desirable and they have a significant gap with their importance.
Conclusions: As a result, it is necessary to measure the dimensions and characteristics of integrated tourism management on the coast of Sorkhroud through requirements such as coordination between managers of other tourism-related institutions, such as coordination between management and executive agents of the Cultural Heritage and Tourism Organization and hotels and management organizations. A city associated with tourism should be given more attention.

Keywords


1)     Carlisle, Sheena; Johansen, Aleksander; Kunc, Martin (2016). Strategic foresight for (coastal) urban tourism market complexity: The case of Bournemouth, Tourism Management, Volume 54, June 2016, Pages 81-95.
2)     Cirella, G. T., & Tao, L., (2010), The index of sustainable functionality: an application for measuring sustainability, International Journal of Human and Social Sciences, Vol. 5, No. 5, pp 279-285.
3)     Davenport, J & Davenport, J.L. (2006). The impact of tourism and personal leisure transport on coastal environment: A review. Estuarine, coastal and shelf science, 67, pp. 280-292.
4)     Diakomihalis, M.N. (2007). Greek Maritime Tourism: Evolution, Structure and Prospects. In A. A. Pallis (ed.), Maritime Transport: The Greek Paradigm. Research in Transportation Economics, 21, pp. 419-455.
5)     Francis, S. R., & Hamm, J. (2011). Looking forward: using scenario modeling to support regional land use planning in Northern Yukon, Canada. Ecology and Society, 16.
6)     Hall, C. M., (2001). Trends in ocean and coastal tourism: the end of the last frontier? Ocean Coast Manage, Trends Ocean Ind. 44, 601–618.
7)     Jennings, S. (2004). Coastal tourism and shore line management, Annals of Tourism Management, 31, 4, pp. 899-922.
8)     Kandel, W. A. and Brown- D.L (2006), Population Change and Rural Society, Nederland.
9)     Lang. M. & Dodds, R. (2017), Increase sustainable tourism through social entrepreneurship, International Journal of Contemporary Hospitality Management, 10.1108/IJCHM-02-2016-0096
10)  Litvin, Stephen W., Goldsmith, Ronald E., Pan, Bing (2018), A retrospective view of electronic word-of-mouth in hospitality and tourism management, International Journal of Contemporary Hospitality Management, ISSN: 0959-6119.
11)  Papageorgiou, M. (2016). Coastal and marine tourism: A challenging factor in Marine Spatial Planning, Ocean & Coastal Management, 129, 44-48.
12)  Silva, F. B., Herrera, M. A. M., Rosina, K., Barranco, R.R., Freire, S., Schiavina, M (2018), Analyzing spatiotemporal patterns of tourism in Europe athigh-resolution with conventional and big data sources, Tourism Management, 68, pp: 101-115.
13)  Siwar, C., Mahmudul Alam, M., Wahid Murad, M., Al-Amin, A. G., (2009), A Review of the Linkages between Climate Change, Agricultural Sustainability and Poverty in Malaysia, International Review of Business Research Papers, Vol. 5 No. 6, pp 309- 321.
14)  Siwar, C., Mahmudul Alam, M., Wahid Murad, M., Al-Amin, A. G., (2009), A Review of the Linkages between Climate Change, Agricultural Sustainability and Poverty in Malaysia, International Review of Business Research Papers, Vol. 5 No. 6, pp 309- 321.
15)  UNEP (United Nations Environment Programme) (2009). Sustainable Coastal Tourism, Regional Activity Centre (PAP/RAC).
16)  UNEP (United Nations Environment Programme) (2016). Sustainable Coastal Tourism, Regional Activity Centre (PAP/RAC).
17)  Yoon, Y (2002), Development of a Structural Model for Tourism Destination Competitiveness from Stakeholders, Perspectives, Theses of Doctor from Philosophy, Virgin Polytechnic Institute State University.