Explain the process of developing rural tourism centers and measuring sustainability. Case study: Tourism centers of Darram and Chavarzaq villages, Tarom township, Zanjan province

Document Type : Research Paper

Authors

1 human geography Department, Shahid Beheshti university, Tehran. Iran

2 Associate professor of human geography Department, Shahid Beheshti university, Tehran. Iran

3 Assistant professor of Management and Accounting Department, Shahid Beheshti university. Tehran, Iran

Abstract

The purpose of this study is to investigate the sustainability of tourism villages in the study area that are in the discovery stage in comparison with the rural tourism centers that are in the stages of development and stabilization of destination tourism. With the above interpretations, the present study aims to explain the process of developing these tourism destinations and the stability of the study area.
The present study is an applied type; statistical population of tourist villages of Darram and Chavarzgh villages that were selected by purposive non-probability sampling method, 277 households. Field-library data collection and data analysis using inferential statistics based on Butler's Tourism Life Cycle Model in SPSS software and applying COPRAS, ORESTE Multi-Criteria Ranking Technique; The use of the UCINET software is done. The research findings show that Gohar village is in the destination conflict stage from the perspective of Butler tourism life cycle model which with a total of 842 is in the first place from the perspective of sustainability of tourism activities and the lowest level of tourism sustainability in Shirin Su Residential Centers which is in the development stage of the tourism life cycle with a total of 1115.

Keywords

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Journal of Tourism Planning and Development
Volume 9, Issue 35
March 2021
Pages 63-89

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