Perception of Family Tourism Concept Based on Binary Opposition

Document Type : Research Paper

Authors

1 Ph.D. Candidate, Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabataba'i University, Tehran, Iran.

2 Professor of Tourism Management, Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabataba'i University, Tehran, Iran

3 Associate Professor of Tourism Management, Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabataba'i University, Tehran, Iran.

4 Associate Professor of Tourism Management, Department of Handicraft, Faculty of Art & Architecture, Mazandaran University, Babolsar, Iran

Abstract

Context and Purpose: Family tourism has a contradictory concept and nature. The main goal of the current study is to explain the concept of family tourism by understanding its contradictions and binary oppositions, thereby establishing the basic foundation for further research in this field.
Design/methodology/approach: The present study is descriptive-exploratory in terms of purpose and qualitative in nature, based on a content review of research projects. The statistical population was the scientific research conducted in the field of "conceptual knowledge of family tourism". Therefore, the collection of data and information was archival. The content review of the background and existing documents was based on extracting the binary oppositions of family tourism components.
Findings: An overview of the binary oppositions proposed for family tourism (type-approach; group dynamics- individuality; Own time-family time; public experiences and space-private experiences and space; wife-husband; parents-children; parents-adult children; Stress and tension-memorable memories; routine  life-novelty; Unusual environment-intimacy of home; entertainment-education) shows that each aspect is not a threat for removing the other aspect; in general, these two are related to each other, and perhaps it is impossible to separate them from each other.
Conclusion: In examining the structuralism and post-structuralism positions on the binary oppositions of family tourism, the post-structuralism position prevails. From the post-structuralism point of view, the conflict of binary oppositions in family tourism is affected by the different social conditions of the host and guest society, and it is possible to interpret the functioning of oppositions differently in each context and discourse. Therefore, the combination of binary oppositions of family tourism allows for more interaction.
Originality/value: The growing trend of theoretical and empirical literature on family tourism is attracting attention, and research is being conducted to conceptualize and understand the process and results of family tourism. It should be kept in mind that understanding the process and results of family tourism requires explaining and understanding the concept of family tourism. The current research is the first step towards explaining and understanding the concept of family tourism.

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Main Subjects


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