Interpretive Analysis and Design of an Ecotourism Education Model

Document Type : Research Paper

Author

Department of Public Administration, Kangavar Branch, Islamic Azad University, Kangavar, Iran.

Abstract

Context and Purpose: Given the increasing role of ecotourism in sustainable development, this study aims to design a localized ecotourism education model for Iran to enhance educational quality and empower stakeholders in this field.
Design/methodology/approach: This qualitative research was conducted within an interpretive paradigm. Data were collected through semi-structured interviews with 20 ecotourism experts and analyzed using thematic analysis with three-stage coding (open, axial, and selective). Data validity and reliability were ensured through techniques such as participant review, peer checking, and meticulous documentation of research stages.
Findings: The initial qualitative analysis identified 176 indicators across seven dimensions and 43 components: ecological intelligence, eco-centric leadership, sustainable synergy, nature-oriented conscience, green innovation, indigenous storytelling, and nature-centric culture. In the Delphi phase, 38 indicators were excluded due to implementation complexity, high technology requirements, high costs, or lack of priority for general education. Additionally, 24 indicators were merged due to conceptual overlap, resulting in 132 indicators aligned with ecotourism goals (education, conservation, and local participation) and Iran’s local conditions (biodiversity, cultural diversity, and infrastructural constraints).
Conclusion: Ecotourism education requires a multidimensional approach that fosters collaboration among government, local communities, academic institutions, and tourism stakeholders. The proposed model can serve as a strategic framework for policymakers, planners, and educational institutions in designing ecotourism training programs in Iran.
Originality/value: This research offers an innovative, localized ecotourism education model for Iran, applicable to educational policy, university curricula development, local community empowerment, and enhancing sustainable tourism quality.

Keywords

Main Subjects

References

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Journal of Tourism Planning and Development
Volume 14, Issue 54
September 2025
Pages 177-202

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