The Role of Virtual Spaces in Getting Acquainted and Creating an Image in the Mind of Foreign Tourists Traveling to Iran (Case Study: Tehran)

Document Type : Research Paper

Author

department geography

Abstract

The main objective of this research is the role of virtual spaces in the familiarity and mental image of foreign tourists traveling to Iran. This research is in terms of its purpose and in terms of collecting descriptive-survey information. The statistical population of this study is foreign tourists visiting Iran. A sample of 200 individuals was considered as a sampling method and the Standard Mang and Choi Questionnaire (2016) were distributed among these individuals. To analyze the data, SPSS and PLS software were used. The results showed that Web surfing and the use of social networks have a significant effect on emotional evaluation. The results also showed that the use of social networks and emotional assessment has an impact on the mental image of foreign tourists, but web browsing does not affect the mental image of foreign tourists.

Keywords

References

 
-Berezina, K., Cobanoglu, C., Miller, B. L. & Kwansa, F.A. (2012), The impact of information security breach on hotel guest perception of service quality, satisfaction, revisit intentions and word-of mouth, International Journal of Contemporary Hospitality Management, 24 (7), 991 – 1010
Bowen, D., & Schouten, A. F. (2008). Tourist satisfaction and beyond: tourist migrants in Mallorca. International Journal of Tourism Research, 10(2): 141-153.
-Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet The state of eTourism research. Tourism Management, 29(4), 609– 623.
-Chang, S. E., & Chou, Y. C. (2007). A Virtual Enterprise Based Information System Architecture for the Tourism Industry, International Journal of Technology Management, 38, 374-391.
-Ching, Fuchen and Dungchun tsai (2007), “How Destination Image and Evaluation Factors Effect Behavioral Intentions?” Tourism Mangment, 28, 1115-1122.
-Cronch, G. I. (2011). Destination competitiveness: an analysis of determinant attributes. Journal of Travel Research, 50(1), 27e45.
Dolnicar, S., & Grün, B. (2013). Validly measuring destination image in survey studies. Journal of Travel Research, 52(1): 3-14.
-Frias, M., Rodriguez, M. A & .Castaneda, J.A. (2008 .)Internet vs .travel agencies on pre-visit destination image formation: An information processing view. Tourism Management. 29, 163-179.
-Hosany, S ; Martin, D.(2012). Self-image congruence in consumer behavior. Journal of Business Research, 65 , 685–691
-Kim, S. S., Lee, C. K. & Klenosky, D. B. (2003). The influence of push and pull factors at Korean national parks, Tourism Management, 24(2): 169- 180.
-Kima, S.B., Kima, D. Y. & Wise, K. (2014), The effect of searching and surfing on recognition of destination images on Facebook pages, Computers in Human Behavior, 30, 813–823.
-Kotler, P. (2003), Marketing Management, 11th edn., New Jersey: Prentice Hall.
-Lee, Ch.K.; Lee,Y.K.;Lee , B.(2005). Korea’s Destination Image Formed By The 2002 World Cup . Annals of Tourism Research, 32( 4), 839–858
-Litvin, S. W., & Ling, S. N. S. (2001). The destination attribute management model: An empirical application to Bintan, Indonesia. Tourism Management, 22,481-492.
-Litvin, S. W., Goldsmith, E. R., & Pan, B. (2008). Electronic word-of-mouth‌in hospitality and tourism management. Tourism Management, 29, 458-468.
-Martin, H. S., & Rodriguez del Bosque, L. A. (2008). Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29, 263-277.
-Martin, J. D & Beerli, A (2004 .)Factors influencing Destination Image .Annals of travel research. (31) (3), 657-681.
-Moon, K.S. Et al., "The Influence of Consumer’s Event Quality Perception on Destination Image", Journal of Managing Service Quality, No. 21 (3), Pp. 287- 303, 2011
-Qu, H., Kim, L. H. & Im, H. H. (2011). A model of destination branding: integrating the concepts of the branding and destination image, Tourism Management, 32, 465-476.
Reisinger, Y., & Turner, L. W. (2003). Cross-cultural behaviour in tourism: Concepts and analysis. Elsevier.
Ryan, C., & Cave, J. (2005). Structuring destination image: A qualitative approach. Journal of Travel Research, 44(2): 143-150.
San Martín, H., & Del Bosque, I. A. R. (2008). Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29(2): 263-277.
-Seo,S; Kim,O.Y; Oh,S; Yun,N.(2013). Influence of informational and experiential familiarity on image of local foods. International Journal of Hospitality Management .34 .295– 308
Smith, V. L. (Ed.). (2012). Hosts and guests: The anthropology of tourism. University of Pennsylvania Press.
Stepchenkova, S., & Li, X. R. (2014). Destination image: Do top-of-mind associations say it all? Annals of Tourism Research, 45: 46-62.
-Stepchenkova, S; Li ,X. (2014). Destination image: Do top-ofmind associations say it all?. Annals of Tourism Research .45 .46–62
-Tasci, A. D., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413-425.
Woods, M., & Deegan, J. (2003). A warm welcome for destination quality brands: the example of the Pays Cathare region. International Journal of Tourism Research, 5(4): 269-282.
-Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014), Destination image and tourist loyalty: A meta-analysis, Tourism Management, 40, 213-223.
-              Zhou,L.(2014). Online rural destination images: Tourism and rurality Journal of Destination Marketing & Management.3, 227–240
Journal of Tourism Planning and Development
Volume 8, Issue 31
March 2020
Pages 197-217

Files

Share

How to cite

Statistics