Study on the Desirability of Pedestrian Precincts with an Approach to Urban Tourism (a Case Study of Central Pedestrian Precinct of Rasht)

Document Type : Research Paper

Authors

1 Department of Geography, Faculty of Humanities, University of Guilan

2 University of Guilan

Abstract

The purpose of the present study is first to assess the existing status of the central pedestrian precincts of Rasht based on four criteria (accessibility, comfort and convenience, imageability and tourist land-use and activities) and then to evaluate the impact of each of these criteria on the desirability of precincts for tourists. The research method is descriptive-analytical, and the method of gathering is documentary and survey. Statistical population is tourists who have visited the central area of Rasht by foot. The sample size was 322 according to Cochran formula. One-sample t-test and multiple regressions were used for data analysis. The results show that among the four important and influential indicators of precincts desirability of the central area of Rasht based on tourists' viewpoints, imageability indices, comfort and convenience and the existence of specific tourism land-uses and activities (above) Average. The results of the regression model also show that the four factors of the study have a positive effect on desirability of precincts for tourists. Among these, the index of imageability has the most impact on desirability of precincts for tourists and then, according to indices of accessibility, the existence of tourist land-use. And then indicators of comfort and convenience.

Keywords

References

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Journal of Tourism Planning and Development
Volume 9, Issue 32
June 2020
Pages 71-86

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