Development of Behavioral Model of Tourism Industry Foundation on the Attraction of Foreign Tourists

Document Type : Research Paper

Authors

1 Professor, Ph.D., Department of Management, Payame Noor University, P.O. Box 19395-3697 , Tehran, Iran

2 Associate Professor, Ph.D., Department of Management, Payame Noor University, P.O. Box 19395-3697 , Tehran, Iran

3 Associate Professor, Ph.D., Department of Economics, Payame Noor University, P.O. Box 19395-3697 , Tehran, Iran

4 Lecturer, Ph.D. Student in Business Management, Department of Management, Payame Noor University, P.O. Box 19395-3697 , Tehran, Iran

Abstract

The experience of many successful tourism destinations in the world in the long term has shown that Tourism development management should be comply with the specific conditions of the regions. Due to this fact, the tourism development in Iran has always undergone dramatic changes, and the extent of development is not suited to the potential capacity. In this research, the researcher focused on answering the question that how the behavioral model of the development of the tourism industry in Iran, with emphasis on the entry of foreign tourists, is. Considering the subject, the present study is based on the survey-exploratory nature and has used a quantitative approach of hypothesis and structural equations to achieve the desired model. The research community consists of executives and activists in the tourism industry. The final result of the research has determined the development dimensions of the tourism industry of the country with the goal of foreign tourists in three dimensions: foreign tourist sender principles, transportation, domestic tourist destinations. On the other hand, these three dimensions define the type of influential behavior in three domains: Institutionalized behavior, Public behavior, Production behavior.

Keywords

References

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Journal of Tourism Planning and Development
Volume 9, Issue 33
August 2020
Pages 7-22

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