Investigating the effect of dimensions of pleasure on tourism behavioral intention in rural and nomadic areas in Kaleybar city

Document Type : Research Paper

Authors

1 University of Tabriz

2 Faculty of Geography and Urban Planning, University of Tabriz

Abstract

To evaluate the model, tourists who have referred to the destination villages of tourism and villages with tourism potential in the Kaleybar region during the first 4 months of 1998-99 have been selected as the statistical population. By measuring the reliability of the questionnaire with Cronbach's alpha, the total reliability of the questionnaire and the validity of the questionnaire in this study were examined. In the present study, for multivariate analyzes, have been used statistical techniques related to structural equation modeling. In this research, SPSS software and Amos Graphic version 22 have been used to determine the structural relationships between variables of the current study. According to the results, it was found that the intellectual and psychological dimension of pleasure with a coefficient of 0.03, has a positive and significant effect on the behavioral intention of tourists in the Kaleybar city. Also, the physical and environmental dimension with a coefficient of 0.03, has a positive and significant effect on the behavioral intention of tourists in the Kaleybar city. Also, the individual and psychological dimension of pleasure with a coefficient of 1.01 has a positive and significant effect on the behavioral intention of tourists.

Keywords

References

 
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Journal of Tourism Planning and Development
Volume 10, Issue 36
May 2021
Pages 73-97

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