Explaining the loyalty of tourism in Zanjan province with a futuristic approach

Document Type : Research Paper

Authors

1 Assistant Professor of Geography Department

2 Associate Professor of Geography and Urban Planning, University of Zanjan, Zanjan, Iran

3 PhD student in Geography and Urban Planning, Zanjan University

10.22080/jtpd.2022.22019.3586

Abstract

, the present study has tried Examine the possible situations of tourism loyalty in Zanjan province with a futuristic approach In order to create a clear platform for decision-making for officials by defining the perspective of loyalty And tourism to be on the desired path of loyalty. For this purpose, 92 indicators in 16 dimensions have been used. For analysis, Micmac software has been used to analyze the status, position and extract key factors. And ScenarioWizard software is used to extract scenarios. . The results of the research show that the tourism loyalty model of the province is unstable in Mikmak environment and its trend is distributed diagonally. Also, the results of the Wizard scenario indicate 43 possible scenarios that the probability of unfavorable situations with the feature (due to the issue of tourism has decreased to date) has decreased. Consequently, the use of specialized personnel is reduced, so there will be no proper planning to diversify the resorts and provide different services needed by tourists. . Also, the neglect of holding events and festivals has caused the anonymity of the works and attractions And will eventually create an anti-tourist atmosphere.)

Keywords

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