Explaining driving factors affecting the development of the hospitality and tourism entrepreneurship ecosystem (Case study: Bandar Anzali city)

Document Type : Research Paper

Authors

1 Ph. D student of Tourism in Allameh Tabataba'i University, Tehran, Iran

2 Associate professor in Tourism Management Dept, Management and Accounting faculty, Allameh Tabataba'i University, Tehran, Iran

3 Assistant professor in Tourism Management Dept, Management and Accounting faculty, Allameh Tabataba'i University, Tehran, Iran

4 Professor in Geography and Urban Planning Dept, Faculty of Literature and Humanities, University of Guilan, Guilan, Iran

Abstract

The present study with a descriptive - analytical approach and with the future studies approach is seeking to identify the most important factors that will affect the modification of the hospitality and tourism entrepreneurial ecosystem of Bandar Anzali in the future. According to results, in this study, experts initially defined 39 variables to be considered in the analysis, these 39 variables were detected as primary variables and were analyzed by Micmac software. Study results showed that, destination management, attention to the capacity of the creative class, facilitation of institutions in the development of the entrepreneurial activity of hospitality and tourism entrepreneurship, and attention to the three sides of tourism, ports and maritime fisheries at the same time, have the most effective ranks in driving factors and also alignment with demand, brand management based on Anzali tourism capacities, the mental modification of people and managers around the tourism axis and respect to the sense of place and the broken window theory are dependent or output in the future development of the hospitality and tourism Entrepreneurial Ecosystem of Bandar Anzali

Keywords

References

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Journal of Tourism Planning and Development
Volume 11, Issue 41
May 2022
Pages 7-41

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