The Purpose of this paper is to evaluate the tourists’ perceptions of Iranian destinations. Based on two dimensions including changes stream (changing knowledge, changing attitude and behavior) and the depth of influencing (from apparent to brand and place level) a model designed and its fitting analyzed by a sample collecting from 240 tourists which selected randomly. The Results of Structural Equation Modeling using LISREL 8.50 approved all of the Model paths and shows that investing on Brand Equity and Place Characteristics will lead to better Place pre-visiting Image, Brand Association, Performance and at last visitor Revisiting Intention. The most originality of this study is sketching strategic routes which play great role in steering tourism planning and development endeavors.
samadi, M., & ghanavati, M. (2013). The Evaluation of Factors Affecting the Tourists Perception of Iranian Destinations: Introducing Place as a Brand. Journal of Tourism Planning and Development, 1(3), 66-87.
MLA
M samadi; m ghanavati. "The Evaluation of Factors Affecting the Tourists Perception of Iranian Destinations: Introducing Place as a Brand". Journal of Tourism Planning and Development, 1, 3, 2013, 66-87.
HARVARD
samadi, M., ghanavati, M. (2013). 'The Evaluation of Factors Affecting the Tourists Perception of Iranian Destinations: Introducing Place as a Brand', Journal of Tourism Planning and Development, 1(3), pp. 66-87.
VANCOUVER
samadi, M., ghanavati, M. The Evaluation of Factors Affecting the Tourists Perception of Iranian Destinations: Introducing Place as a Brand. Journal of Tourism Planning and Development, 2013; 1(3): 66-87.
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