Feasibility of Developing Cultural Tourism in the Traditional Context of Amol City with Emphasis on Historical Monuments

Document Type : Research Paper

Authors

1 Assistant professor, Department of Archeology, Faculty of Cultural Heritage, Handicrafts and Tourism, University of Mazandaran, Babolsar, Iran

2 Associate Professor of Physiography-Geography, Department of Geography, Faculty of Humanities and Social Sciences, University of Mazandaran, Iran

3 ,Associate professor,Department of archaeology, faculty of art and architecture, university of Mazandaran, Babolsar, iran.

Abstract

Context and Purpose: This research was conducted to assess the feasibility of developing cultural tourism in the traditional context of Amol City.
Design/methodology/approach: Documentary studies in this research included a review of all the studies done in the region. The research data were also created and collected through the researcher's questionnaire. According to Cochran's formula, the sample size was estimated to be 400 people, and the researcher collected 300 complete questionnaires. SPSS software was used to analyze the questionnaire data and hypotheses were tested with Spearman and t-test.
Findings: The data analysis results indicate a significant relationship between the capacity of historical-cultural buildings in the old context, management performance, urban infrastructure, and the development of cultural tourism in Amol. Also, the evaluation of each of the independent and dependent variables of the research shows that tourists are satisfied with the capacity of historical monuments and support them. Still, they are dissatisfied with Amol City’s management performance and tourism infrastructure.
Conclusion: In this regard, using promotional facilities to introduce the image of historical-cultural tourism in Amol City to attract the material and spiritual support of the people and to involve them in preserving and revitalizing historical monuments, as well as restoring and revitalizing historical monuments, especially Qajar houses, and taking care the museums of Amol can be influential in the development of cultural tourism in Amol.
Originality/value: The historical context of Amol City has provided suitable conditions for paying attention to historical-cultural tourism. Therefore, the prosperity of historical-cultural tourism depends on the attention and treatment of the historical contexts of Amol City. In the current research, the important capacities of the development of historical-cultural tourism in Amol City, including historical buildings, management performance, tourism infrastructure, and the level of loyalty and support of tourists for heritage tourism, were analyzed.

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Main Subjects

References

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Journal of Tourism Planning and Development
Volume 13, Issue 49
June 2024
Pages 167-192

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