Local Community's Attitude towards Tourism Development (Case Study: Target Villages of Tourism in Marvdasht Sub-province)

Document Type : Research Paper

Authors

Shiraz University, Shiraz, Iran

Abstract

Context and Purpose: In rural areas with favorable capacities and potentials in terms of tourism attractions, especially the target villages for tourism, tourism development can be a suitable option for social vitality and rural development; it can help, on the one hand, stabilize and maintain the population in rural areas, and on the other hand, preserve the socio-cultural identity in these areas. The support of the host community is one of the main prerequisites for rural tourism development.
Design/Methodology/Approach: The current research is practical in terms of purpose and descriptive-analytical in terms of nature and method. The statistical population of the research was 18 years and older people living in the tourist target villages located in the Marvdasht sub-province, including Dashtak, Kondazi, and Jidarzar. The required data was collected by completing 350 questionnaires and the data analysis was done by conducting one-sample t-tests and multiple regression analysis using SPSS software.
Findings: The villagers' attitude towards the favorable economic, cultural, environmental, and infrastructural consequences of tourism, as well as the local community support for tourism development, is higher than the average level. Also, at the 95% confidence level, the combined effect of villagers' attitudes towards the economic, cultural, environmental, and infrastructural consequences of tourism on support for tourism development is significant, and it explains 72% of the variance of support for tourism development.
Conclusion: Some actions such as sharing the host community residents in the economic benefits of tourism, emphasizing the preservation of the cultural content of the local community, developing infrastructure in rural areas and providing the services needed by the host community and tourists, can play an effective role in strengthening the local community's support for tourism development.
Originality/Value: This research is one of the few studies that examines the effect of the economic, cultural, environmental, and infrastructural consequences of tourism on the local community's support for tourism in the target villages of tourism.

Keywords

Main Subjects

References

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Journal of Tourism Planning and Development
Volume 13, Issue 50
September 2024
Pages 23-50

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