Investigating and Identifying Factors and Components Affecting Post-Corona Rural Tourism Businesses (Case Study: Target Villages for Tourism in Chaharmahal and Bakhtiari Province)

Document Type : Research Paper

Authors

1 . Department of Geography and rural Planning, Faculty of Planning and Environmental Sciences, Tabriz University, Tabriz

2 Department of Geography and Urban Planning, Faculty of Planning and Environmental Sciences, Tabriz University, Tabriz, Iran.

3 PH.D student

Abstract

Context and Purpose The tourism industry has been greatly impacted by the outbreak of the Coronavirus, resulting in a period of stagnation and job losses. To improve conditions and expedite the reconstruction of this industry, it is important to understand the factors and components that affect tourism businesses in the post-coronavirus era. To this end, a research study was conducted to investigate and identify these factors, particularly as they apply to rural tourism businesses.
Design/methodology/approach: The study used a quantitative research method and was carried out through the descriptive-analytical approach in the spring of 2023. The study area was in Chaharmahal and Bakhtiari province, and the statistical population of the research included all heads of rural households living in 13 villages targeted for tourism in this province. The questionnaire used in the study was validated by professors and elites, and its reliability was confirmed through Cronbach's alpha.
Findings: The results of the study showed that seven factors extracted from the data explained 62.56% of the total variance of the dependent variable.
Conclusion: The explanation percentage of the seven extracted factors in order of importance is as follows: the first factor is infrastructure-support, 16.75; the second factor is educational-cultural, 12.42; the third factor is potential measurement and recognition of capacities, 9.97; the fourth factor is recovery of health and mental conditions, 8.74; the fifth factor is technology development, 5.26; the sixth factor is change of approach and management flexibility, 4.83; and the seventh factor is central environment explain, 59.4% of the total variance of the dependent variable.
Originality/value: Reviewing the literature related to the factors affecting rural tourism businesses and their extraction in the post-Covid era can be very valuable as a guide for policies and operations. Based on this, a study was conducted to identify the factors affecting tourism businesses and entrepreneurship in the post-Covid era in tourism villages of Chaharmahal and Bakhtiari provinces.

Keywords

Main Subjects

References

Abu Bakar N., Rosbi S. (2020). “Effect of Coronavirus disease (COVID-19) to tourism industry”. International Journal of Advanced Engineering Research and Science, 7(4), 189-193.
Amir Mohammad Colabi, Mohammad Reza Zali, Jahangir Yadalhi Farsi, Mehran Rizvani (2016). Conceptualization And Contextualization of Entrepreneurial Strategic Renewal -Case Study of Iran Ceramic and Tile Industry. Journal of Business Management Perspective, 15(27), 13-30. (In Persian)
Armstrong, E. K. (2008). Destination recovery after natural disasters - A case study of the recovery of the ACT tourism industry after the 2003 bushfires. PhD thesis, Tourism Discipline. University of Canberra. Canberra.
Bagheri, M., Mobasheri, A. A., & nikbakht, A. (2021). Identify and prioritize strategies for promoting tourism and hospitality businesses in post- COVID-19. Journal of Tourism Planning and Development, 10(36), 103-127. doi:10.22080/jtpd.2021.20178.3407 (In Persian)
Butler, R. (2009). Tourism in the future: Cycles, waves or wheels? Futures, 41(6), 346-352.
Chen, K., Enger, W., Yu, J., Zhang, C.)2020(. Hitting the road again: How Chinese travelers are thinking about their first trip after COVID-19. McKinsey & Company, Retrieved from: https://www.mckinsey.com/featured-insights/asia-pacific/hitting-the-road-again-how-chinese-travelers-are-thinking-about-their-first-trip-after-covid-19.
Colabi, A. M., & Karimirad, S. (2020). Entrepreneurial Strategic Renewal in the Post-Corona Era; the Firms of Tourism Industry. Tourism Management Studies, 15(0), 285-308. doi:10.22054/tms.2020.52807.2330 (In Persian)
Dalrymple, M., Mann, R., Peters, M., Seitzman, N.)2020(. Make it better, not just safer: The opportunity to reinvent travel. McKinsey & Company, Retrieved from: https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/make-it-better-not-just-safer-the-opportunity-to-reinvent-travel?cid=other-eml-alt-mipmck&hlkid=327e4ebebcc946289d8b7debc491ae0e&hctky=2749884&hdpid=1b4b2aee-311e-4ec9-ba35-c9ad30ebf2be.
Dube, K., Nhamo, G., Chikodzi, D. (2020). COVID-19 ccripples’global restaurant and hospitality industry, Current Issues in Tourism, trading as Taylor & Francis Group, 1-4.
Faulkner, B. (2013). Towards a framework for tourism disaster management. In Managing tourist health and safety in the new millennium (pp. 155-176). Routledge.
Glaser, L., Fourné, S. P., & Elfring, T. (2015). “Achieving strategic renewal: the multi-level influences of top and middle managers’ boundaryspanning”. Small Business Economics, 45(2), 305-327.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1), 1-20.
Harchandani, P., & Shome, S. (2022). TOURISM IN COVID-19 PANDEMIC: CONSEQUENCES AND THE WAY FORWARD. Economic Studies, 31(1).
 Heydari Arjalo, Tara, Zare, Amir Abbas, Najdaghi, Nastern, Heydari Arjalo, Elaha (2022), Investigation of factors affecting post-corona tourism development (Study case: Shiraz city) , Future Urban Research Quarterly, Volume 2, Number 2, 79-100 . (In Persian)
Hosseininia, G. H., & Aliabadi, V. (2021). The Model Design for Tourism Entrepreneurship Entrepreneurial Ecosystem Growth in the Rural Environment of Iran from the Perspective of Experts. Iranian Agricultural Extension and Education Journal, 17(0), 195-213. (In Persian)
Jahanian, Manouchehr, (2019), principles and basics of tourism management and planning, Tehran, Jihad University Press. (In Persian)
Järvi K., Khoreva V. (2019). “The role of talent management in strategic renewal”. Employee Relations:The International Journal, 42(1), 75-89.
Jones, P., & Comfort, D. (2020). The COVID-19 crisis and sustainability in the hospitality industry. International journal of contemporary hospitality management, 32(10), 3037-3050.
Kearney, C., & Morris, M. H. (2015). “Strategic renewal as a mediator of environmental effects on public sector performance”. Small Business Economics, 45(2), 425–445.
Khan, D. and Yasmine Khan, L. (2020). “The Economic Impact of COVID-19 on Developing Countries”. UGC Care Journal, 31(8), 611-617.
Labonte, R., Mohindra, K., & Schrecker, T. (2011). The growing impact of globalization for health and public healthpractice.Annual Review of Public Health,32(1), 263–283. https://doi.org/10.1146/annurev-publhealth-031210-101225
Lama, R., & Rai, A. (2021). Challenges in Developing Sustainable Tourism Post COVID-19 Pandemic. In Tourism Destination Management in a Post-Pandemic Context (pp. 233–244). Emerald Publishing Limited
Logemann, M., Cornelissen, J., & Piekkari, R. (2018). “The sense of it all: Framing and narratives in sense giving about a strategic change”, Long Range Planning. In Press, https://doi.org/10.1016/j.lrp.2018.10.002.
Morris, M. H., D. F. Kuratko, & Covin, J. C., (2010). “Corporate Entrepreneurship and Innovation”. South-Western/Thomson Publishers.
Mowforth, M., & Munt, I. (2015). Tourism and sustainability: Development, globalisation and new tourism in the third world. routledge.
Nazari sarmazeh, H., & Seidaiy, S. (2021). Analysis of fundamental factors affecting the development of tourism entrepreneurship using qualitative comparative analysis of fuzzy set (Case study of Koohrang County). Journal of Geography and Planning, 25(77), 261-276. doi:10.22034/gp.2021.6526.2660 (In Persian)
Orîndaru, A., Popescu, M. F., Alexoaei, A. P., Căescu, Ș. C., Florescu, M. S., & Orzan, A. O. (2021). Tourism in a post-COVID-19 era: Sustainable strategies for industry’s recovery. Sustainability, 13(12), 6781
Pongsiri, M. J., Roman, J., Ezenwa, V. O., Goldberg, T. L., Koren, H. S., Newbold, S. C., Ostfeld, R. S., Pattanayak, S. K., & Salkeld, D. J. (2009). Biodiversity loss affects global disease ecology. BioScience,59(11), 945–954. https://doi.org/10.1525/bio.2009.59.11.6
Ritchie, B. W. (2004). Chaos, crises, and disasters: a strategic approach to crisis management in the tourism industry. Tourism management, 25(6), 669-683.
Ritchie, B. W., Jiang, Y. (2019). A review of research on tourism risk, crisis and disaster management: Launching the annals of tourism research curated collection on tourism risk, crisis and disaster management. Annals of Tourism Research, 79 (102812), 1-15.
Russell, R. (2005). Chaos Theory and its Application to the TALC Model. The tourism area life cycle, Volume 2: conceptual and theoretical issues, 164-179.
Sharai, Fatemeh, Kalabi, Amir Mohammad, & Khodadad Hosseini, Seyyed Hamid. (2018). Designing a sustainable corporate development model: clarifying the role of corporate social responsibility, corporate governance, and shared value creation. Scientific Journal "Social Capital Management", 6(3), 305-325. doi:10.22059/jscm.2019.279369.1828 (In Persian)
Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism management perspectives, 37, 1-11.
Simsek, Z., & Heavey, C. (2011). “The Mediating role of knowledge-based capital for corporate entrepreneurship effects on preformance: A Study of small to medium-size firms”. Strategic Entrepreneurship Journal, 81–100.
Smith, D. (1990). Beyond contingency planning: Towards a model of crisis management. Industrial Crisis Quarterly, 4, 263–275.
Trunfio, M., & Pasquinelli, C. (2021). Smart technologies in the Covid-19 crisis: Managing tourism flows and shaping visitors’ behaviour. European Journal of Tourism Research, 29, 2910-2910.
Turner, S. F., Mitchell, W., & Bettis, R. A. (2007). “Strategic Renewal via Generational Product Innovation: The Impact of Market Concentration on Firms’ Responsiveness to Competitive and Complementary External Events”.
World Travel & Tourism Council. 2022. Available online: http://www.wttc.org.
Wut, T. M., Xu, J. B., & Wong, S. M. (2021). Crisis management research (1985–2020) in the hospitality and tourism industry: A review and research agenda. Tourism Management, 85, 104307.
Yang, J., Hu, J., & Zhu, C. (2021). Obesity aggravates COVID‐19: a systematic review and meta‐analysis. Journal of medical virology, 93(1), 257-261.
Yavari Gohar, Fatemeh, & Mansouri Moayed, Fereshte. (2016). Crisis management in the tourism industry. Tourism Management Studies Quarterly, 12(40), 21-40. doi:10.22054/tms.2018.15614.1439 (In Persian)
Zheng, S., Li, H., & Sun, H. (2023). Crisis lifecycle, policy response, and policy effectiveness. Public Management Review, 25(2), 286-312.
Journal of Tourism Planning and Development
Volume 13, Issue 50
September 2024
Pages 109-132

Files

Share

How to cite

Statistics