Survey Methods Sports Tourism Development with using of Lindgreen Model (Case Study Green Roof Ramsar)

Introduction
Lindgreen Model is  One of the most comprehensive models in Customer Relationship Management. The purpose of this study is to survey methods used in sports tourism development with using  Lindgreen Model (Case Study Green Roof of Ramsar). In Lindgreen Model, organizational management, organizational knowledge and technology are the most  important factors. And thus in  this research, it is tried  to survey  sports tourism development through using  of Lindgreen Model. The researcher will then answer  the question: Is there any relationship  between sport tourism development in enhancing customer satisfaction( tourism) and CRM management in Lindgreen? 
Materials and Methods
The statistic population of this study includes the manager, the staff members of Green Roof of Ramsar  and its regular  customers  (N=310).   The research methods are qualitative and quantitative. In  qualitative method using  interview  with 30 persons,  and  quantitative method  used by made questionnaire  that  validity  by number of professors  and reliability by Cronbachs   Alpha test (r = ./ . 85).  For data  analysis  used  of Kolmogorov–Smirnov test  and  Pearson test .
 
Discussion and Results
 





 

Table 1. Summary of analysis descriptive and statistical




 
 
 
variables


N


Average


Variance
 


Correlation coefficientsPearson
 
 


The regression coefficient
 


T


Sig




Technology Management


274


77/3


480/0


^**319/0


322/0


968/11


000/0




Organization Management


274


11/4


241/0


^**363/0


390/0


360/9


000/0




knowledge  Management 


274


39/3


134/0


^*309/0


272/0


783/4


000/0




sport tourism industry development 


274


09/3


474/0


 


 


R²=880/0


156/0





Result showed that  there are relationship positive and significant  between Lindgreen Model with sport tourism development )p 
 
 
Result showed that  there are relationship positive and significant  between Organization Management , knowledge  Management  and Technology Management. Too, Result showed that there is  relationship positive and significant betweenCorrelation coefficients  and  scale sport tourism industry development Green Roof  Ramsar, P (05/0)>. There are  relationship positive and straight  between increase one variable whit  increase other variable . Then amount  increase tourism industry  development will increase with each  sector of  management.  This research  has been in a way,  with Haghshenas  Kashani and   Rastegar  (1391 ) research.
Result Pearson Test showed that most amount sport tourism   industry development,   between  management variable on the Green roof ramsar   is organization  management that most amount correlation . too,  knowledge management is amount  least correlation  between all  management  variables  in  this  research.
Result Regression Test showed that factors amount sport tourism development of  attention for  significant  level in the sideway Hypothesis test (organization  management, technology management, knowledge management) for amount  sport  tourism  industry development forecast has impact  positive  and  significant.

The coefficient  determination  is 0/880 percent of The resulting Change.






Conclusions
In this research,  Green Roof  Ramsar  management  has  value maximum in organization goal whit attention for role CRM. Sport tourism is third common industry in the worth, with two purpose dincome and employment one of  the resources  important every community for achieve of economy purposes, social and cultural. In this Lindgreen Model is factors organization management, employee motivation and human resources,  that  it is main causes  in this Lindgreen Model. Then existence factor Customer Relation Management is one of reasons show customer satisfaction,each manager in the organization can Find out of Customer  Relationship Management to amount customer satisfaction of   own organization. In this research  Green Roof  Ramsar comfortable to importance  and  role Customer  Relationship Management of  advancement organization purpose and the result this Green Roof,  can  achieve  to management strong and own  leadership into organization, that in the every organization factors  are example human resources   has the highest value. Too, Manager  role and organization  turn on  in the Customer  Relationship Management  and own important  shows  highlights. Maybe,  one of the factors strong organization management are Private  and ownership manager in this system, that manager have  relationship  of  staff  and every tourisms and these are   factors important success.  Since, that human has key  role in the development and development done by  human. Motivation needs persons  are   most importance and  Resolve them has  particular importance.   Motivation staff is  in the high level performance  organization, that it is  Positive contribution of the organization's mission. Then, manager should  know that  staff  mental  abilities, innovation, impact factors in the  them motivation for achieve to  purposes successful  organization. So, manager  should  consider on  Individual  characteristics human resource   and  change for human resource that manager  to  know  talents,  abilities and partnership staffs in the production  optimized backgrounds  and  service  can cause development  organization. Therefore, if  human resource  are  the best  resource organization,  then In that case, managers must  attractive  engaged  and effective  human resource. Certainly, carelessness in create such attitude  will be causes increase   high costs   in the organization.  
Keywords: Sport  Tourism, Lindgreen, Ramsar.
 
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