An Analysis of 7 Years of Researches in the Journal of Tourism planning and development Studies by Using the Text mining Technique

Document Type : Research Paper

Author

Associate Professor of Marketing Management, Department of Business Management, Faculty of Management & Accounting, Allameh Tabataba’I University Tehran, Iran.

Abstract

Today, businesses desire to be managed by data driven marketing, in this way, many of them need useful data and of course they need methods for accurate data analysis, text mining is one of the new data analysis techniques used to analyze textual data, textual data For many years, they have remained unused for many reasons, such as large volume and worthlessness or lack of tools for analysis, while these data can provide relevant information from existing trends. In this research, we aimed to investigate the content structure of the Journal of Tourism planning and development Studies from the Institute of Technology and reviewed the articles published in this research journal from the beginning of 1391 to the end of 1397. Approximately 70 journals containing approximately 250 articles, including 100000 words that included more than 250,000 times, were analyzed, and the study areas of this quartet in the last 7years reported.

Keywords

References

 
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Journal of Tourism Planning and Development
Volume 8, Issue 30
January 2020
Pages 35-49

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