Comparative study of memorable tourism experience among different personality types based on Myers-Briggs Type Indicator

Document Type : Research Paper

Authors

1 University of Mzandaran

2 University of Mazandaran

3 دانشگاه مازندران

Abstract

Personality factor, as one of the most important predictors of human behaviors in the field of travel and tourism, Less has been studied by researchers.the aim of the present study is to do a comparison test on Memorable tourism experience among differing personality types using the Myers-Briggs type indicator. Statistical populations of research were the tourists who came to Babolsar in Shahrivar, 1397 for visiting recreational areas. Simple random sampling is used for sample selection. In order to gather information, Myers-Briggs Type Indicator and memorable tourism experience questionnaire were applied. According to the distribution of the types in the sample cases, five types of sixteen personality types were explored. By using SPSS23 software data were analyzed through One-way ANOVA. The findings show that there is a meaningful difference in the average Memorable Tourism Experience ,among differing personality types (p < 0/05). Thus, personality type ,in line with other important factors, can have an effective impact on the perception of the Tourism Experience.

Keywords

References

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  1. 41.    References
  2. Barnes, S. J., Mattsson, J., & Sørensen, F. (2016). Remembered experiences and revisit intentions: A longitudinal study of safari park visitors. Tourism Management, 57: 286-294.
  3. Kim, S., Ham, S., Moon, H., Chua, B. L., & Han, H. (2018). Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management.
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  5. Zhao, M., Dong, S., Wu, H. C., Li, Y., Su, T., Xia, B., ... & Guo, X. (2018). Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park, China. Asia Pacific Journal of Tourism Research, 23(8): 792-805
Journal of Tourism Planning and Development
Volume 8, Issue 31
March 2020
Pages 1-17

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