Factors affecting the e-business model in tourism industry

Document Type : Research Paper

Authors

1 Department of Management, Faculty of Economics and Administrative Sciences, Mazandaran University, Babolsar, Iran.

2 Department of Management, Faculty of Administrative and Economic Sciences, Mazandaran University, Babolsar, Iran.

Abstract

In the new economy, due to the increasing competition among e-businesses, it is important to have a proper business model.The purpose of this study was to investigate the factors affecting the e-business model in the tourism industry.The statistical population of the study consisted of experts and managers of 10 e-businesses in the tourism industry. The sample consisted of 113 individuals. Data were collected through interview, questionnaire and documentation. After extracting the dimensions of e-business model, a questionnaire was developed. The questionnaires were distributed to Delphi experts and then according to Delphi experts comments, the final questionnaire was prepared and distributed to managers and stakeholders of e-businesses. Delphi hourly method was used to determine the validity of the questionnaire and Cronbach's alpha method was used to determine its reliability. The data analysis technique was performed through structural equations. Dimensions of e-business model in tourism industry increase e-business productivity and success in tourism industry by affecting e-businesses in tourism industry.

Keywords

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Journal of Tourism Planning and Development
Volume 9, Issue 34
December 2020
Pages 27-41

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