Investigating and analyzing the situation of loyalty to tourism destinations in shiraz

Document Type : Research Paper

Authors

1 yazd

2 gg

Abstract

Loyalty to the destination is one of the most important issues in tourism research. Tourism loyalty analysis is an important issue in tourism management.
 The main purpose of this study is to investigate and analyze the loyalty of tourists in Shiraz. The present study is applied in terms of purpose and based on the nature and method, it is a descriptive survey. Information is the only way to know for sure. The statistical population of the study is tourists visiting Shiraz in 1398. The Cochran's formula was used to calculate the sample size, according to which the sample size was estimated to be 384 people, and a simple random method was used to distribute the questionnaire. The data are collected in a methodical and informative manner. The results showed that the level of loyalty of tourists in Shiraz, including combined loyalty with 19.10, behavioral loyalty with 6.70 and attitude loyalty with 12.40 is higher than average.

Keywords

References

20. Abuamoud, I., Ibrahim, A., & Alrousan, R. M. (2018). Measuring Tourists' Satisfaction and Loyalty: A Perception Approach. Quality Management Journal, 25(2), 101-107.‏
21. Almeida-Santana, A., & Moreno-Gil, S. (2018). Understanding tourism loyalty: Horizontal vs. destination loyalty. Tourism Management, 65, 245-255.‏
22. Campon, A. M., Alves, H., & Hernández, J. M. (2013). Loyalty measurement in tourism: A theoretical reflection. In Quantitative methods in tourism economics (pp. 13-40). Physica, Heidelberg.
23. Chili, N. S. (2018). The impact of Safety and Security on the behaviour of consumers and tourism demand in South African townships.‏ African Journal of Hospitality, Tourism and Leisure, Volume 7 (4).
24. Coban, S. (2012). The effects of the image of destination on tourist satisfaction and loyalty: The case of Cappadocia. European Journal of Social Sciences, 29(2), 222-232.‏
25. Cruz-Milán, O., Simpson, J. J., Simpson, P. M., & Choi, W. (2016). Reassurance or reason for concern: Security forces as a crisis management strategy. Tourism Management, 56, 114-125.‏
26. Della Corte, V., Sciarelli, M., Cascella, C., & Del Gaudio, G. (2015). Customer satisfaction in tourist destination: The case of tourism offer in the city of Naples. Journal of Investment and Management, 4(1-1), 39-50.‏
27. Deng, Z., Lu, Y., Wei, K. K., & Zhang, J. (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International journal of information management, 30(4), 289-300.‏
28. Faullant, R., Matzler, K., & Fuller, J. (2008). The impact of satisfaction and image on loyalty: the case of Alpine ski resorts. Managing Service Quality: An International Journal, 18(2), 163-178.‏
29. Gim, T. H. (2018). Tourist satisfaction, image, and loyalty from an interregional perspective: An analysis of neighboring areas with distinct characteristics. Sustainability, 10(4), 1283.
30. Gnanapala, W. A. (2015). Tourists perception and satisfaction: Implications for destination management. American Journal of Marketing Research, 1(1), 7-19.‏
31. Hasan, M. K., Ismail, A. R., & Islam, M. F. (2017). Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business & Management, 4(1), 1412874.‏
32. Khuong, M. N., & Nguyen, P. A. (2017). Factors Affecting Tourist Destination Satisfaction and Return Intention—A Study in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management, 5(2), 95-102.‏
33. Kim, Y. G., & Li, G. (2009). Customer satisfaction with and loyalty towards online travel products: A transaction cost economics perspective. Tourism Economics, 15(4), 825-846.‏
34. Le Chi, C. (2016). A formative model of the relationship between destination quality, tourist satisfaction and intentional loyalty: an empirical test in Vietnam. Journal of hospitality and tourism management, 26, 50-62.‏
35. Li, F., Wen, J., & Ying, T. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management, 9, 104-111.‏
36. Mechinda, P., Serirat, S., Popaijit, N., Lertwannawit, A., & Anuwichanont, J. (2010). The Relative Impact Of Competitiveness Factors And Destination Equity On Tourists Loyalty In Koh Chang, Thailand. International Business & Economics Research Journal (IBER), 9(10), 99-114.‏
37. Meleddu, M., Paci, R., & Pulina, M. (2015). Repeated behaviour and destination loyalty. Tourism Management, 50, 159-171.‏
38. Naidoo, P., Ramseook-Munhurrun, P., & Seegoolam, P. (2011). An assessment of visitor satisfaction with nature-based tourism attractions. International journal of management and marketing research, 4(1), 87-98.‏
39. Peikari, H. R. (2010, September). The Influence of Security Statement, Technical Protection, and Privacy on Satisfaction and Loyalty; A Structural Equation Modeling. In International Conference on Global Security, Safety, and Sustainability (pp. 223-231). Springer, Berlin, Heidelberg.‏
40. Rajan, V. (2015). Factors affecting tourist destination loyalty: A case study of Munnar, India as a tourism destination. In International Conference on Business, Economics and Management (pp. 18-21).‏
41. Ruiz, E. C., González, G. B., & Zamora, D. T. (2018). Destination image, satisfaction and destination loyalty in cruise tourism: the case of Malaga (Spain). Tourism & Management Studies, 14(1), 58-68.
42. Seetanah. B., Teeroovengadum, V., & Padachi, K. (2017). Travelers Satisfaction with Dimensions of Tourist Tertiary Support Services and its Effect on Destination Loyalty. BEST EN Think Tank XVII: Innovation and Progress in Sustainable Tourism, 141.‏
43. Som, A. P. M., Shirazi, S. F. M., Marzuki, A., & Jusoh, J. (2011). A critical analysis of tourist satisfaction and destination loyalty. Journal of Global Management, 2(1), 178-183.‏
44. Toyama, M., & Yamada, Y. (2016). Tourists’ novelty and familiarity: Their effects on satisfaction and destination loyalty. Travel and Tourism Research Association: Advancing Tourism Research Globally. 15.
45. Travassos, D. D. S. B. F. (2008). The impact of sport turism in destination loyalty: the Estoril Coast (Portugal) promotion of recurrent major sporting events (Doctoral dissertation).
46. Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism management, 40, 213-223.‏
Journal of Tourism Planning and Development
Volume 9, Issue 34
December 2020
Pages 121-143

Files

Share

How to cite

Statistics