Designing and explaining the model of tourism businesses with a sustainable development approach

Document Type : Research Paper

Authors

1 عضو هیات علمی پیام نور

2 M-amini@pnu.ac.ir

3 عضو علمی پیام نور

Abstract

Today, the tourism industry as one of the most important industrial and economic sectors of countries that can have a significant impact on economic, social and cultural environments, in close competition with other businesses considered by many policymakers and owners. Comments are placed. In our country, Iran as one of the top ten countries in the world in the field of ancient, historical and natural attractions, one of the most obvious internal potentials to improve the business environment, create employment, etc., pay attention to the tourism industry and businesses Related to it. Therefore, the present study was conducted with the aim of designing a tourism business model with a sustainable development approach and a combined (qualitative-quantitative) research method. The statistical population of this study in the qualitative part (Delphi method) includes academic experts and managers and economic activists of the tourism industry and in the quantitative part (structural equation method), including managers, experts of the Tourism Heritage Organization and economic activists of tourism businesses in the province. Khuzestan, whose sample size was determined using the Cochran's formula, 236 people.

Keywords

References

 
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Journal of Tourism Planning and Development
Volume 10, Issue 36
May 2021
Pages 219-244

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