Identifying institutional factors affecting the exploitation of entrepreneurship opportunities in the tourism industry with a focus on sports tourism in Iran

Document Type : Research Paper

Authors

1 Ph.D. Student of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

2 Associate Professor of Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Faculty member of Sanabad Golbahar University, Golbahar, Iran

4 Faculty member of Imam Reza International University, Mashhad, Mashhad, Iran

5 M.Sc., Sports Management, Mashhad, IrMaster of Sports Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iranan

10.22080/jtpd.2021.21566.3551

Abstract

Investigating institutional factors is one of the strategic ways to take advantage of entrepreneurial opportunities in the sports tourism industry.The purpose of this study is to identify the institutional factors affecting the exploitation of entrepreneurial opportunities in the tourism industry with a focus on sports tourism in Iran. The present research is applied in terms of purpose and is a qualitative research in which the systematic data method and Glaser approach were used to analyze the data.Interview was the main method of data collection in this study, which was purposefully interviewed with 25 experts. Interview questions were regulated on the regulatory-legal-administrative, normative-cultural, cognitive-educational and guidance-support dimensions that affect the exploitation of entrepreneurial opportunities. At the same time as collecting data and conducting interviews, data analysis was performed.Based on the results of the research, finally 74 indicators of factors affecting the use of entrepreneurial opportunities for sports tourism in Iran were identified, which after coding these indicators were classified into 11 central factors, of which 4 final dimensions emerged.According to the research findings, it can be concluded that in order to take advantage of entrepreneurial opportunities in the sports tourism industry, the identified institutional factors should be used with greater convergence.

Keywords

References

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Journal of Tourism Planning and Development
Volume 10, Issue 38
December 2021
Pages 87-102

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