Presenting the Model of Rural Tourism Entrepreneurship Development in Fars Province Using the Meta-Synthesis Method

Document Type : Research Paper

Authors

1 Assistant Professor of Management, Payame Noor University of Shiraz

2 MSc,Public Administration, Payame Noor University of Shiraz

3 Master's student, Business Management, Shiraz University

10.22080/jtpd.2021.18543.3263

Abstract

The purpose of this study is practical, mixed in nature, descriptive-survey and cross-sectional. The statistical population of the study was 22 entrepreneurs and managers in the field of qualitative snowmaking in rural tourism. Stratified random sampling was performed using Morgan table of 85 subjects. In this study, a cross-linked research method was used to extract and identify factors. A researcher-made questionnaire was used for data collection. To evaluate the validity, the face validity method was used by professors and the kappa method was used to measure the reliability of the classification. Spss software was used to analyze the collected data. The findings showed that 11 factors, 35 concepts and 88 indicators were finally approved. According to the designed model, the factors are in the order of priority, the industrial factor at the lowest level followed by the political and legal factor, the institutional factor, the economic factor, the infrastructure factor, the management factor, the entrepreneurial personality factor, the social factor, the factor. Security, environmental factor and ultimately cultural factor at the highest level.

Keywords

References

 
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Journal of Tourism Planning and Development
Volume 10, Issue 39
February 2022
Pages 163-196

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