Assessment of Factors Affecting on Weakness and Insufficiency of Rules Tourism in Iran with Analytic Network Process

Extended Abstract
 
Introduction
Today, tourism is an important source of income and an important factor in cultural exchanges among countries. However, in order to boost this activity, there should be attempts at clarifying the legal status of international tourists and domestic tourists. Development of international tourism and along with it arrival of foreign tourists there is need to better clarify the rules and regulations that can help protect the rights of tourists. Formulation and enforcement of rules relating to tourism, in fact is an attempt to speed up and target tourism activities. In Iran, however, drafting regulations in many cases, not only did not help accelerate the emergence of tourism-related activities but also it did not even help in solving the problems related to visa and passport in. Although tourism rules in Iran are set under the rules and regulations of the country's Cultural Heritage Organization, it seems the rules have shortcomings that need to be reviewed and improved. Given the importance of this issue, the need for a vibrant tourism activity is not merely for economic goals and for generating revenues, but to restore Iran's position in the regional and international arena. The weaknesses and shortcomings have been influenced by several different factors. This paper seeks to explore these factors and attempts to determine their effectiveness using the ANP.
 
Materials and Methods
The research methodology used in this article is descriptive - analytical.
In order to determine the relationships and dependencies between these criteria, DEMATEL method is used. This approach was conducted in super-decision software. To do this, 57 questionnaires were answered by experts. The results of the questionnaires which were gained by the Copeland model were assessed. Then, the super matrix analysis of the network and the weights of criteria and sub-criteria were computed, respectively.
 
Discussion
In the framework of the survey done using analytic network process among the three main criteria surveyed, the structural-managerial factors (with 0/184), administrator factors (with 0/140) and content factors (with 0/098) played the main role in the weakness and insufficiency of tourism.Though each of these criterias and insufficiency of tourism rules have a direct and signification relationship but based on research findings, structural-managerial factors are the most effective on weakness and insufficiency of tourism rules. Alternative S1 ​​(multiplicity of decisions centers and overlapping tasks of organization) is an important component in structural - managerial criteria with a value of 0/045; this has the greatest impact on the weakness of tourism rules. After that, alternative E5 (lack of monitoring of relevant organizations on the enforcement of tourism rules) which is a component executive criteria has the greatest impact on the shortcomings of tourism rules. Also, the analysis indicates that the sub-criteria C3 (old tourism rules in Iran and out of date rules according to needs of society) which is one of the components of content criteria,has the least impact on the weakness of tourism rules.
 
Table 1:paired comparison of criteria





Final weight


Relative weight


executive


Content


Structural– managerial


Criteria




0/184


0/356


3


2


1


Structural – managerial




0/098


0/131


0/33


1


 


Content




0/140


0/232


1


 


 


Executive





 Conclusion
Survey shows that the Iran has a poor legislative policy when it comes to tourism. A large number of organizations and decision-making bodies are witnessing huge inconsistencies among the various tasks, when it comes to rules and regulations related to tourism industry in Iran. This can lead to sizable loss of time and money; it can even interfere in people's jobs and responsibilities.