Sustainable Governance Model for Cultural Tourism Development: The Role of Native Architecture and Climate Materials in Mazandaran

Articles in Press

Document Type : Research Paper

Author

Assistant Professor, Faculty of Arts and Architecture, University of Mazandaran, Babolsar, Iran

Abstract

Background and Objective: Cultural tourism, as one of the important axes of sustainable development in provinces with historical background and climatic diversity such as Mazandaran, requires a deep connection with local governance, local architecture, and the use of climate-friendly materials. In this regard, the present study aimed to explore the role of sustainable governance in the development of cultural tourism with an emphasis on local architectural elements and local-climatic materials in Mazandaran province.

Methodology: The present study was conducted with a qualitative approach and Grounded Theory method. Research data were collected through semi-structured interviews with 27 experts in the fields of architecture, tourism, urban planning, and cultural policy. Data analysis was performed using MAXQDA software, and coding was carried out in three stages: open, axial, and selective.

Findings: Data analysis led to the identification of 6 central categories including: "participatory and transparent governance", "revival of local architecture in tourism constructions", "climate-oriented policymaking", "empowerment of local communities", "cultural attachment in tourism development plans" and "supervisory role of local institutions". The conceptual model obtained showed that sustainable governance can provide the basis for balanced development of cultural tourism by strengthening local mechanisms, smart regulation and utilizing local knowledge. Conclusion and suggestions: Based on the findings, the development of cultural tourism in Mazandaran requires the formation of a multi-level governance system in which policymakers, local communities, architects and tourism activists interact with each other.

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Main Subjects

Journal of Tourism Planning and Development

Articles in Press, Accepted Manuscript
Available Online from 08 November 2025

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