Document Type : Research Paper
Authors
1
Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran
2
Professor of Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.
3
Associate Professor Business Management Department, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran
Abstract
Purpose: The purpose of this study is to identify and prioritize the key components of cyberparks.
Methodology: This research is applied in terms of its practical orientation and descriptive-survey in terms of methodology. It follows a mixed-methods approach (qualitative and quantitative). The statistical population consists of tourism managers as well as university faculty members in the fields of urban planning, tourism management, and information technology management. Using purposive sampling, a sample of 24 experts was selected. In the qualitative stage, semi-structured interviews were conducted to identify cyberpark indicators. The validity and reliability of the interviews were assessed using the Content Validity Ratio (CVR) and Cohen’s Kappa index. In the quantitative stage, a questionnaire was designed based on the main indicators identified in the interviews and distributed to the sample for evaluation through the fuzzy Delphi method. The validity of the questionnaire was confirmed using content validity, and its reliability was tested based on the inconsistency ratio, which was 0.035. Data analysis was conducted using the fuzzy Delphi method.
Findings: The results show that the most important components of cyberparks include smartization of tourist attractions, interactive tourism, phygital spaces, the necessity of data-driven tourism, implementation of cybergeohubs, personalized interactive experiences, development of tourism cybermarkets, spatial infrastructure development, and the emergence of the neo-eco-cybernature concept.
Results: Overall, the study identified and prioritized 16 key components of cyberparks.
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