سرمایه فرهنگی و مصرف مسئولانه در میان گردشگران(مطالعه موردی: گردشگران استان مازندران)

نوع مقاله : علمی-پژوهشی

نویسندگان

1 گروه جامعه شناسی، دانشگاه آزاد اسلامی، واحد تهران مرکزی، تهران، ایران.

2 عضو هیئت علمی دانشگاه مازندران

10.22080/jtpd.2023.24700.3764

چکیده

زمینه و هدف: :مروزه گردشگری را به عنوان شکلی از مصرف فراغتی مدنظر قرار می دهند.در واقع مهمترین بخش گردشگری را می توان مقوله مصرف در نظر گرفت.اما آنچه که از اهمیت برخوردار است مصرف مسئولانه در همه حوزه ها از جمله حوزه گردشگری می باشد.با توجه به اهمیت فرهنگ در حوزه گردشگری در این تحقیق به بررسی تاثیر سرمایه فرهنگی بر مصرف مسئولانه در میان گردشگران پرداخته شد.چارچوب نظری دراین تحقیق نظریه بوردیو می باشد.
روش­ شناسی: روش تحقیق پیمایش و جامعه آماری تحقیق گردشگران استان مازندران بوده که با روش نمونه گیری چند مرحله ای اطلاعات تحقیق از 385 نفر از گردشگران گردآوری شده است.ابزار گردآوری داده نیز پرسشنامه بوده است.فرضیات تحقیق با نرم افزار spss مورد آزمون قرار گرفته اند.
یافته­ها: نتایج تحقیق بیانگر تاثیر مثبت ابعاد سرمایه فرهنگی(سرمایه فرهنگی عینی،ذهنی و نهادی) بر مصرف مسئولانه گردشگران می باشد.همچنین سازه کل سرمایه فرهنگی با ضریب تاثیر  Beta= 0/56 بر مصرف مسئولانه گردشگران تاثیر مثبت داشته است.هرچه شاخصه های فرهنگی در میان گردشگران قوی تر باشد مصرف آنها در میدان گردشگری مسئولانه تر خواهد بود.ضریب تعین نیز 0/32 می باشد
نتیجه ­گیری و پیشنهادات: سبک زندگی امروزی که با مقوله مصرف نمایان می شود تحت تاثیر جدی مشخصات فرهنگی افراد در جامعه قرار دارد.از اینرو ضروری است بخصوص در حوزه گردشگری سیاستگذاری موثری در ارتقای فرهنگ گردشگران صورت گیرد.
نوآوری و اصالت: تحلیل مصرف مسئولانه گردشگران از منظر سرمایه فرهنگی رویکردی جدید در مطالعات حوزه مصرف در میان گردشگران می باشد که در این مقاله مورد بررسی قرار گرفت.

کلیدواژه‌ها

موضوعات


Abazari, usef. Chavoshiyan, Hasan. (2002). from social class to life style. Journal of social science letter, 20(1), (In Persian)
Afrasiabi,H.khorampor,Y.Javaeriyan,N.Dehghan.A.(2016)The survey of consumptionist with emphasis on urbanism among  Yazd youth, Urban Sociological Studies.7(21):141-168. (In Persian)
Ajitha, S, Sivakumar,V.J, (2017), Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brand , Journal of Retailing and Consumer Services, pages 103 to 113
Akbari, M., Dostyar, M., Masoudifar, M., & Navidi, M. (2019). The Impact of Television Advertising on Consumerism and Emotional Attachment among People. Cultural Studies & Communication, 15(56), 197-224.doi: 10.22034/jcsc.2019.37360(In Persian)
Asimaki, Anna. Koustourakis, Gerasimos (2014) Habitus: An attempt at thorough analysis of a controversial concept in Pierre Bourdieu’s theort of practice, science publishing group, 3(4).
Baudrillard, Jean (2010) La société de consommation : ses mythes, ses structures, translated by pirouz Izadi,Tehran,saleth press. (In Persian)
Bourdieu, P (1986) The forms of capital, J.Richardson(Ed) handbook of theory and research for the sociology of education (New York, Greenwood).
Bourdieu, Pierre (2018) La distinction: Critique sociale du jugement, Translated by hasan chavoshiyan,Tehran.saleth press. (In Persian)
Bourdieu, Pierre (2010) Raisons pratiques: sur la theorie de l'action, translated by Morteza Mardiha,Tehran.Naghshonegar press. (In Persian)
Bourdieu, Pierre. (1984) Distinction: A social Critique of the Judgment of Taste. Routledge.
Butler, R. W (1991) West Edmonton Mall as a tourist attraction. The Canadian Geographer/Le Géographe canadien, 35(3): 287-295
Cooper, C. P)1981(Spatial and Temporal Patterns of Tourist Behavior. Regional Studies, 15:359-371.
Crompton, J (1979) Motivations for pleasure vacations, Annals of Tourism Research, 6(4):405-474
Divisekera, Sarath, Nguyen, Van Khanh (2014) Regional Variations in Tourist Consumption Patterns: A Model of Demand for Domestic Tourism in Australia, Conference: Nara Tourism Statistics Week: 13th Global Forum on Tourism Statistics, At Nara, Japan: 
Edrisi, A., Rahmani Khalili, E., & Hosseini, S. N. (2011). Bourdieu's Theoretical Approach for Understanding the Relationship between Cultural Capital of Student Families and their Leisure Taste (A Case Study of the Students in Tehran University). Sociological Studies of Youth, 2(5), 27-50. (In Persian)
Esmaily, E., Kaldi, A., & Vosoughi, M. (2015). The Evaluation of Sociological Effect of Subsidies’ Variables and Cultural Capital on the Life style of Householder Teachers in Amol City in 2015. Journal of Iranian Social Development Studies, 7(4), 121-136. (In Persian)
Fakouhi, N. (2005) History, idea and anthropology theory. Tehran, Ney press. (In Persian)
Fakouhi, N. (2005). Pierre Bourdieu’s views on the question of knowledge and intellectualism. Journal of Social Sciences Ferdowsi University of Mashhad, 1(1), -. doi: 10.22067/jss. v0i0.5251. (In Persian)
Farajirad, A., & Aghajani, S. (2009). New analyses about tourism and the types of its classification. Territory, 6(23), 61-72. (In Persian)
Fazeli, Mohamad. (2002) consumption and life style.Tehran,Sobhe Sadegh press. (In Persian)
Gee,Y, Chuck. (2012) International Tourism; A global perspective, Translated by A,Parsayan and M,Arabi.Tehran. cultural research office.
Ghaffari, G., & Moaven, Z. (2013). A Study of the Share of Social and Cultural Capitals in the Tendency to Tourism in Two Sites: Persepolis and Hafezieh in Shiraz. Sociological Cultural Studies, 4(1), 113-127. (In Persian)
ghasemi, Y., & namdar javimi, E. (2014). Investigate the relationship between cultural capital and cultural symbolic capital (Case Study: Ilam University students). , 15(44-45), 7-21. (In Persian)
Hajizadeh Meimandi, M., & Usefi, F. (2013). A Study of several social factors related to consumer Culture among Women in Yazd. Women's Strategic Studies, 16(61), 233-271. (In Persian)
Kamali, A., Khodkari, L. (2014). Conspicuous/ pretentious consumption and its effect on Tehrani society. Cultural Studies & Communication, 10(37), 119-153. (In Persian)
khanlari, A., Keimasi, M., Torkestani, M. S., & Yaghoubian, I. (2019). Providing a choice Behavior Model for Luxury Consumers in Iran’s Cosmetic’s Market. Woman in Development & Politics, 17(1), 1-25.doi: 10.22059/jwdp.2019.267697.1007513. (In Persian)
Liang, Yan. (2018) Exploring Chinese Consumers’ Luxury Value Perceptions: Development and Assessment of a Conceptual Model, PHD thesis, Bournemouth university.
Malekdhahi, G. (2019). The typology of urban tourists and responsible tourism (Case study: Tourists in Babolsar, Lahijan and Sareyn). Journal of Tourism Planning and Development, 8(30), 17-34. doi: 10.22080/jtpd.2019.14647.2889
Matharu, Manita, Jain, Ruchi, Kamboj, Shampy (2020) Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective, Management of Environmental Quality: An International Journal Vol. 32 No. 1, 20-40
Mathew, Viju, Solimen, Mohammad (2021) Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model, journal of consumer behavior 20(1),61-75,2021
McDonough, Peggy. Polzer, Jessica (2012) Habitus, Hysteresis, and organizational change in the public sector, Canadian Journal of Sociology, 37 (4).
McIntosh A and Thyne M (2005) Understanding tourist behavior using Means-end chain theory. Annals of Tourism Research 32(1): 259-262.
Miles,s.(1998).consumerism: as a way of life. London, sage
Mohammadpoor, A., & Bahmani, M. (2010). Women, Shopping Centers and Consumption Signs (Case study of Shiraz Setareh Fars Shopping center). Women's Strategic Studies, 12(47), 41-72. (In Persian)
Mosaiy,Meisam. (2011) role of culture on consumption pattern, Islamic economy journal.9(34).125-150. (In Persian)
Niazi M, Zolfaghari A, Javidani N. (2017) Relationship of the Consumer Susceptibility to Interpersonal Influence and Pattern of Status Consumption: a Case Study on the Citizens of Kashan. refahj 2019; 19 (73) :63-95. (In Persian)
Noorbakhsh, S., Jafari, P., Ghaffari, F., & Mansourian, Y. (2019). Conspicuous Consumption among Young Consumers: The Future of Consumerism. Future study Management, 29(115), 149-172. (In Persian)
Pera, Rebecca (2014) Empowering the new traveler: storytelling as a co-creative behavior in tourism, cuurent issues in tourism, Vol 20, 2017, issue4
Rabiye, Ali & Rafiey, Maleke (2016) consumptionism: from force to pleasure. Iranian Journal of Sociology, 17(1,2), 144-166. (In Persian)
Razavizadeh, N., Yousefi, A., Behravan, H., & Saidi, A. A. (2017). Justification of Conspicuous Consumption: A Study of Consumption of Commodities and Services of Body Management among Women in Mashhad., 10(38), 41-69. (In Persian)
Reisinger, Yvette. (2016) International tourism culture and behavior, translated by Mohamad najarzadeh & omid hakimi and Jamal moradzadeh,Tehran.Mahkame press
Seifolddini, F., Shabani Fard, M., Hosseini, A., & Rashidi, M. (2010). Measuring Quality and Capacity of Urban Tourism, Considering the Host and Tourist Society in Isfahan City. Human Geography Research, 42(71), 67-87. (In Persian)
sedaghat, M. (2021). A Comprehensive Model for Sustainable Tourism Development of Islamic Republic of Iran. Journal of Tourism Planning and Development, 10(36), 288-316. doi: 10.22080/jtpd.2021.14682.2892
shokri firoozjah, P., mollanijelodar, S., & rasouli, H. (2021). An analysis of the role of responsible tourism components in the development of sustainable coastal tourism Case study: Bahnamir city. Journal of Tourism Planning and Development, 10(37), 261-282. doi: 10.22080/jtpd.2021.19516.3343
Solomon, M. R. (1996). Consumer behavior (3rd ed.). Engle-wood Cliffs, NJ: Prentice-Hall.
Tahmasbi, Asghar, Roshaniyan, Sozan (2017). Tourists’ characteristics and shopping behavior in Baneh city. Tourism Management Studies, 11(36), 31-59. doi: 10.22054/tms.2017.7253. (In Persian)
Walther, M (2014) A comparative study based on Bourdieu’s theory of practice, Springer Fachmedian Wiesbaden
Ward, Alan (2004) Practice and Field: revising Bourdieusian concepts, Department of sociology, CRIC, Discussion paper No 65, University of Manchester.
 XiangPing; Li, Xiang ,Li, X. R.; Hudson, S. (2013) The application of generational theory to tourism consumer behavior: an American perspective, Tourism Management ,37:147-164
Xu.Hong, You, Xixi, Liu, Yuqing (2019) Tourists’ socially responsible consumption: Concept and scale development,  Social Behavior and Personality: An international journal, 47(11), e8553
Yaghobzadeh, Rahim. Manafzadeh, Zahra. (2016) Heritage And cultural Tourim.Teahran.Jahad daneshgahi press. (In Persian)
zandi, M., & Kazemipoor, S. K. (2017). The Study of Evaluation of Socio-Economic and Demographic Factors in the Cultural Consumption of Goods among 29-15 Years-Old people in Tehran (Case Study: Bahman and Eshragh Cultural Center). Sociological Cultural Studies, 8(2), 71-87. (In Persian)
Zhang,j, Luximon, Yan, Song ,Yao(2019) The Role of Consumers’ Perceived Security, Perceived Control, Interface Design Features, and Conscientiousness in Continuous Use of Mobile Payment Services, Multidisciplinary Digital Publishing Institute.
Zokaei, M. S (2010) Leisure, consumption and society, Tehran. Tisa Press. (In Persian)
Zokaei, M. S., & Omidi, M. (2017). Modernity, city and consumption (studying consumption in the life world of Tehranian citizens). Sociological Cultural Studies, 8(2), 19-44. (In Persian)