اولویت بندی سرمایه گذاری مالی در شهرستان های استان مازندران با رویکرد توسعه پایدار گردشگری

نوع مقاله : علمی-پژوهشی

نویسندگان

1 استاد یار گروه جغرافیا و برنامه ریزی روستایی دانشگاه زنجان

2 دانشیار دانشکده ادبیات و علوم انسانی دانشگاه فردوسی مشهد

3 جغرافیا دانشکده علوم اجتماعی دانشکده زنجان

چکیده

زمینه و هدف: شناسایی و هدف این پژوهش اولویت بندی سرمایه گذاری مالی در شهرستان های استان مازندران با رویکرد توسعه پایدار گردشگری می ارزیابی اولویت بندی می باشد..
روش­ شناسی: نوع تحقیق توصیفی- تحلیلی مبتنی بر گردآوری داده‌های مورد نیاز از طریق مصاحبه و پرسشنامه است. جامعه آماری تحقیق گردشگران ورودی به استان مازندران بوده است که بر اساس فرمول کوکران تعداد 384 گردشگر به عنوان حجم نمونه انتخاب گردید. روایی گویه های پرسشنامه با نظر تعدادی اساتید دانشگاهی تایید گردید و پایایی آن با استفاده ازآلفای کرونباخ به میزان 82 /0 درصد می باشد. روش تجزیه و تحلیل اطلاعات با استفاده از آمار توصیفی(میانگین و توزیع فراوانی) و آماری استنباطی در محیط نرم افزارspss صورت گرفته است.
یافته ­ها: برای اولویت بندی سرمایه گذاری در شهرستان های استان مازندران با رویکرد توسعه پایدار از آزمون کروسکال والیس استفاده شده است شهرستان آمل در جایگاه اول و شهرستان بابل درجایگاه دوم را کسب کردند.
نتیجه­ گیری و پیشنهادات: این رتبه بندی می تواند از یک سو به گردشگران برای انتخاب مقاصد گردشگری و از سوی دیگر به برنامه ریزان و گردشگران و مدیریت مرتبط در این زمینه و سرمایه گذاران گردشگری کمکی شایانی کند.
نوآوری و اصالت: شناخت اولویت های سرمایه گذاری سرمایه گذاری مالی در شهرستان های استان مازندران جنبه نوآوری تحقیق حاضر می باشد.

کلیدواژه‌ها

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