شناسایی و اولویت‌بندی راهکارهای ارتقاء کسب‌وکارهای گردشگری و مهمان‌نوازی در پساکرونا

نوع مقاله : علمی-پژوهشی

نویسندگان

1 عضو هیئت علمی دانشگاه شیراز

2 دانشگاه شیراز

3 کارشناسی ارشد، مدیریت بازرگانی، دانشگاه شیراز

چکیده

با توجه به اهمیت ارتقاء کسب‌وکارهای گردشگری به عنوان یکی از آسیب دیده‌ترین بخش‌های اقتصادی در اثر بحران پاندمی کرونا در سطح جهان، مطالعه حاضر با هدف شناسایی و اولویت‌بندی راهکارهای ارتقاء کسب‌وکارهای گردشگری و مهمان‌نوازی در پساکرونا طراحی و اجرا گردید. پژوهش حاضر از نظر هدف پژوهشی کاربردی است که در دسته پژوهش‌های آمیخته قرار می‌گیرد. نتایج حاصل از تحلیل داده‌ها با استفاده از روش بررسی نظام‌مند ادبیات در بخش کیفی نشان می‌دهد که راهکارهای ارتقاء کسب‌وکارهای گردشگری و مهمان‌نوازی در پساکرونا می‌توانند در 4 راهکار اصلی و 17 راهکار اصلی مورد توجه قرار گیرند. همچنین مراجعه به تحلیل‌ها در بخش کمی با استفاده از تحلیل آر- سوارا نشان می‌دهد مهمترین راهکارهای ارتقاء کسب‌وکارهای گردشگری از دیدگاه خبرگان و فعالین این صنعت عبارت‌اند از راهکارهای اجرایی، راهکارهای بازاریابی، راهکارهای حمایتی و راهکارهای منابع انسانی.

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