انگیزه های سفرهای داخلی در دوران شیوع کووید-19

نوع مقاله : علمی-پژوهشی

نویسندگان

1 دانشیار و عضو هیئت علمی گروه مدیریت جهانگردی، دانشگاه علامه طباطبائی، تهران، ایران

2 دانشجوی دکتری مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

چکیده

استراتژی‌ها بهداشتی مربوط به پیشگیری از شیوع کووید-19، سفر و گردشگری را در سطح جهان متوقف کرده و به شکل غیرقابل انکاری منجر به کاهش سفرهای خارجی و افزایش تقاضای سفرهای داخلی شده است. اگر چه گردشگری کسب‌وکاری با تاب آوری بالا است اما اثرات بی‌سابقه این بیماری، نشان از بحران در این صنعت دارد که می‌تواند تغییرات ساختاری بلندمدتی را در پی داشته باشد. بررسی انگیزه‌های گردشگران برای انجام سفرهای داخلی در دوران شیوع کووید-19 هدف این پژوهش است. پژوهش حاضر، اکتشافی و با روش تحلیل محتوای کیفی انجام شده است. تعداد نمونه آماری تا رسیدن به اشباع نظری 17 نفر بودند و داده‌ها از طریق مصاحبه نیمه ساختاریافته با آنان گردآوری شد. تحلیل داده‌ها با استفاده از نرم افزار تحلیل داده‌های کیفی مکس‌کیودا انجام شد. یافته‌های پژوهش، وجود انگیزه‌های متنوعی برای سفر در دوران شیوع کووید19 را نشان می‌دهد. در نتیجه‌ی این پژوهش مشخص شد که وجود انگیزه های رانشی در گردشگران منجر به شکل گیری انگیزه های کششی سفر در این دوران شده است. با این حال، عوامل بازدارنده‌ای نیز شناسایی شدند که با ایجاد اخلال در تصمیم سفر، اگرچه منجر به تصمیم به عدم سفر نشده، اما تغییر الگوی سفر را در پی داشته اند.

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