نقش هتل بوتیک ها در توسعه گردشگری شهری، نمونه موردی: هتل بوتیک های مناطق ۱۱ و ۱۲ تهران

نوع مقاله : علمی-پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت جهانگردی، گرایش برنامه ریزی توسعه، دانشگاه علم و فرهنگ، تهران، ایران

2 استادیار گروه برنامه ریزی گردشگری دانشکده گردشگری ، دانشگاه علم و فرهنگ، تهران ، ایران

10.22080/jtpd.2022.22052.3590

چکیده

اماکن شهری اغلب طیف وسیعی از جاذبه ها، مراکز اقامتی و سایر امکانات گردشگری را در خود جای داده اند، که بخش مهمی از بافت شهری را تشکیل می‌دهند. از جمله این مراکز اقامتی می‌توان به هتل بوتیک ها اشاره کرد که با توجه به استقبال گردشگران از این نوع هتل ها و تاثیراتی که بر جامعه مقصد دارند، می توانند در توسعه گردشگری شهری نقش موثری ایفا کنند. برای نمونه دو هتل بوتیک حنا و نظامیه واقع در بافت تاریخی مناطق ۱۱ و ۱۲ شهر تهران، به دلیل بهره مندی از ارزش تاریخی، پتانسیل زیادی در توسعه گردشگری شهری دارند. پژوهش حاضر، در پی بررسی نقش این دو هتل بوتیک در سه بعد توسعه گردشگری شهری (اجتماعی- فرهنگی، اقتصادی و زیست‌محیطی) می باشد. این تحقیق از نوع توصیفی تحلیلی بوده و جمع‌آوری داده‌ها از طریق مطالعات کتابخانه‌ای و مطالعات میدانی همچون توزیع پرسشنامه، انجام گرفته است. نتایج آزمون کای دو نشان می دهد که از نظر جامعه محلی و مدیران و پرسنل، این هتل بوتیک ها بر هر سه بعد توسعه گردشگری شهر تهران، تاثیرگذارند، اما از نظر گردشگران، فقط بر بعد اجتماعی_فرهنگی تاثیر دارند و بر ابعاد اقتصادی و زیست محیطی توسعه گردشگری این مناطق تاثیری چندانی ندارند.

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